Willow here.
Our sales engines are expensive - we need good leads to feed their tank.
The company’s brand is precious – it has to be protected.
We have to educate if not disrupt our customers – content is king.
Effective digital presence – no longer optional.
Have I scared you off Marketing already?!!!!!!
You need to grow to quite a size before you’ll need to employ multiple beasts expert in all of the above elements. So, what do you do when you’re smaller? The “ultimate marketer” is simply a unicorn – they don’t exist. So what to do? Where does this leave SME’s?
Challenge #8 – Finding good marketing staff
In my view, the trick is to get someone who is energetic, and has some marketing qualifications – but also recognise that they can’t do it all themselves. There are experts out in the marketplace in all the areas you need – I think the core marketing competency you should bring in house is the ability to find the best providers in the market, engage and partner with them.
That’s the beauty of marketing – yes, this will cost more, but the results will be much better than you trying to do it all internally. You will get better results, which will bring in more sales.
What should we do?
Here’s my suggestions for Aria Partners:
- Lean on Aria to plan and run campaigns for you – what do you have to lose?!!!
- If you want to hire someone, let us interview them on your behalf. We’ve seen a lot of talent (and lack of talent!) over the years!
- Consider our recommendations on external providers that you can tap into.
Help is at hand
Aria’s MESSAGE is that your success makes our success – and hence we’re here to help.
Contact us to see how we can work in partnership to SOURCE THE BEST MARKETING RESOURCES to achieve MORE SUCCESS.
Coming up
In the next edition, we’ll review Challenge #9 determining the optimal marketing budget – and I’ll provide my usual commentary.